The company

Detailed information of all our commercial experience

COMPANY HISTORY

Our achievements speak for themselves!


Year

1988

The birth of Humus Versol - Year 1988

Humus Versol first began trading.
Spanish Company registration number 20/01/1988 and number 24/08012 under the subcategory of agriculture on the National Activity Registry.
We first began packing our own products in 28kg bags.

Year

1990

First appearance of Humus Versol - Year 1990

We began producing our own brand in 25kg bags.
In 1990, we also introduced the 1kg bag as well as launching our first advertising and sales campaign.
Two years later, we spread across the entire north of Spain and Madrid.

Year

1992

New Potential Products - Year 1992

In 1992, we began to produce our own substrate, which continuously improved thanks to considerable testing on crops and this substrate became our rich peat moss, a universal substrate perfect for almost any crop.

Year

1992-2004

Increased Market Presence - Year 1992-2004

During this period we increased our presence in Garden Centres, DIY Stores, Agricultural Cooperatives, Nurseries, Agricultural Plantations, Hydroplanting, etc...

Year

2004

Growth & Distribution - Year 2004

In 2004, we began local delivery with our own fleet of vans increasing direct sales to end users and to retailers.
We began to sell our products in France.

Year

2005

Internet Presence - Year 2005

In 2005, we launched our website www.humusversol.com.
We introduced our Rich Peat Moss made with Perlie & Vermiculite which is now sold in 9L & 80L units.
We introduced pine bark chipping products.

Year

2006-2008

Increased Product Range - Year 2006-2008

We began to sell landscaping Decorative Stones, Perlite, Vermiculite, Humus, Gravel, Top Soil and Lawn Seed.

Year

2010

Appearance on Social Networks - Year 2010

Our presence commenced on social networks: Facebook & Twitter.
We added new products: Meshes, Coverings & Greenhouse Plastic Sheeting.

Year

2012

We continue to grow our catalogue - Year 2012

Market presence and popularity grows and we continued to introduce new products including Guano, Blue fertilizer and Arlite Stones.

Year

2014...

New Business Model - Year 2014...

We have changed our business model this year in terms of Brand Image, Marketing & Advertising and have contracted creative agency LuarStudio, to help strengthen our brand and services offered.
We will broaden our product range to complement our traditional product fertilizers and soil products with a new focus also on gardening products, animal feeds, plants, seeds, bulbs, heating etc...

Year

2015...

Refundación as a limited company - Year 2015...

Refundación as a limited company and expansion of supply and variety of products.
               Changing corporate image packaging.
Implementation of integrated logistics, to resolve any client and any kind of order, and be even more competitive on price and quality of service across the country.

"The essence of natural fertilizer"